As consumers become more and more health and fitness options, club owners have had to evolve and invest heavily in creating their own content or reaching out to multiple providers to offer online training, video-based courses, and live tutorials to compete with can and complement emerging and competing in-home fitness offerings. With the evolving fitness model, ABC + offers a seamlessly integrated solution that enables club owners to deploy their own branded app that puts their members at the center of their personal experience.

ABC + is a central point of entry for consumers to interact with their club. It authentically expands the club brand to multiple aspects of member lives to create a complete fitness experience. Unlike traditional apps, clubs can use ABC + to curate and deliver programs, including live streaming and on-demand content, behavioral and nutritional coaching, and motivational issues on smartphones and wearable devices like the Apple Watch. ABC + allows members to manage their accounts and payments, check-ins, class bookings and the purchase of new services as they see fit.

“Technology is an exciting disruption to the health and fitness industry that has the potential to fundamentally change the way clubs and members interact. The rapid adoption of digital classes and the proliferation of wearables, activity, behavioral and provide nutritional information, enable club owners to deliver. ” more personalized and intimate services than ever before, “said ABC CEO Bill Davis. “With ABC +, we’re helping club owners navigate the paradigm shift with a streamlined, native mobile platform that enables them to deliver new, fully branded services to their members while building deeper relationships both inside and outside their physical locations. They offer all necessary tools to create a total fitness experience that brings added value for members and additional income for club owners. ”

In addition to curating content, club owners can create a better sense of community and encourage app usage by using a variety of tools including in-app messaging, 1-on-1 video calling with coaches and staff, and social motivation via Badges, groups, and workout-of-the-day challenges. This gives club owners a significant opportunity to monetize both personal and virtual channels to unlock new revenue streams and business models. ABC + is the ABC ecosystem with built-in reports that enable operators to track member engagement, monitor team activities, and automate large-scale communications to improve business performance.

ABC + is now available for Android and iOS with a special Apple Watch app. The app is the first in a line of next-generation club management solutions from ABC that brings a new level of connectivity to the fitness journey of members in and out of the gym.

Other ABC + Key functions are:

  • Find, book, edit or cancel classes
  • Find, book, edit or cancel appointments *
  • Buy additional non-due programs and services *
  • Find the closest location and see capacity in the club
  • Touchless club check-in with barcode
  • Access to on-demand instructional videos created by the club or use ABC’s library of over 1000 exercises
  • Curate and deliver live streaming and third-party licensed content *
  • Receive notifications and push notifications *
  • Access to habits and wellness coaching programs curated for the member
  • Nutritional logging, advice and meal plans
  • Progress control such as training performance and photos
  • “Earn with Watch” is a smartwatch points program to complement the clubs’ existing incentive strategy *

* Publication in summer 2021

About ABC Fitness Solutions
ABC Fitness Solutions ( is the leading provider of software and related services for the health and fitness industries. Built on a reputation for excellence in serving the clubs and their members, ABC is the trusted provider that drives performance and creates a complete fitness experience for members of clubs of all sizes, whether it’s a national franchise, a regional chain or local gym. Founded in 1981, ABC helps nearly 16,000 clubs and institutions in 116 countries perform better and more profitably. The company offers a comprehensive SaaS club management solution that enables club owners to achieve optimal performance. ABC Fitness Solutions is a portfolio company of Thoma Bravo, a private equity firm focused on investing in software and technology companies (

ABC Fitness Solutions media contact:
Patrice Gamble / Tandem Marketing Communication
[email protected]

SOURCE ABC Fitness Solutions, LLC