Spin bike. Shutterstock.

Adidas AG and Peloton Interactive Inc. have teamed up to create a co-branded apparel collection designed to meet the demand for apparel Sports equipment while people try to stay active at home during the pandemic.

The German sportswear manufacturer and the New York-based fitness platform for the home said the “Adidas x Peloton SS21 Collection” marks the beginning of a collaboration between the brands. Items will be available for purchase on companies’ websites and in select stores and showrooms starting March 25, priced between $ 30 and $ 85, a statement said Thursday.

Peloton has become synonymous with the pandemic and attracts a legion of fans with its technology-driven stationary bikes and treadmills. Peloton fitness trainers Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which they say will contain neon colors, text graphics and “allusions to a 90s attitude”.

Adidas announced earlier this month that it is targeting sales growth of up to 10 percent per year through 2025 as the focus is more on e-commerce and sustainable materials.

By Anne Pollak