Respect, supported my passion and wanted to work with my vision and see the brand grow. I’m really excited about the future of Bonk Breaker with Alete’s support. “
Jason will continue to run the Bonk Breaker brand and retain the passion and love he has shown since its inception. His entire family has been closely involved in this process and his 3 children look forward to continuing to test new recipes and perform at events to support the growth he and Alete Nutrition plan for years to come.
“We have been fortunate to find such passionate people to work with in the Alete portfolio of brands and Jason Winn is certainly no exception,” said Mac. “We absolutely love the Bonk Breaker product line, it fits well into our Alete portfolio and perhaps more importantly, we love Jason’s story and want to support the goals he has set for himself, his family and the brand.”
About Alete Active Nutrition
At Alete Active Nutrition, we believe in the health benefits of active living. Alete Active Nutrition LLC (formerly RoadRunner Holdings LLC) creates a portfolio of athlete-focused sports nutrition brands, including SaltStick, JoJé Bar and Bonk Breaker, that provide people, skills and products to activate an athlete’s potential for healthy living. Backed by the American Pacific Group, Alete Nutrition hopes to build on these investments with additional high quality sports nutrition brands. Alete Nutrition is committed to developing and supporting a diverse, inclusive, and collaborative community of athletes and sees a tremendous opportunity to bring the benefits of athletics and sports nutrition to athletes of all sports, skill levels, genders, regions, ethnicities, and backgrounds. Learn more at www.AleteNutrition.com.
About Bonk Breaker
Bonk Breaker makes true food energy bars, electrolyte energy chews, and protein bars that provide healthy nutrition for weekend warriors, families, and world-class athletes. Founded in 2005 by Jason Winn, Bonk Breaker offers the very best in nutritional products for better health recognized by the world’s most discerning testers: children. Bonk Breaker was previously selected as the official nutrition partner of professional top sports teams and endurance sports events. Visit Bonk Breaker at www.bonkbreaker.com.
About the American Pacific Group
American Pacific Group is a San Francisco-based private equity firm with $ 450 million under management that is primarily looking for control investment opportunities in North America. It focuses on complex businesses and transactions across sectors with a particular focus on technology. Together with management teams and internal operating partners, the American Pacific Group drives the sustainable growth of its portfolio companies through the “Q-Process”, a proprietary and proven approach to value creation. For more information, please visit www.americanpacificgroup.com.