If you love our newsletters, you’ll love Front Office Sports Insights – a new membership product that gives business leaders timely, actionable insights into the most promising ways sport meets industry. If you want to have a head start in the sports business, register today!

Apple / Design: Alex Brooks

Apple unveiled a long list of new products on Tuesday, and a number of its latest offerings are focused on health and fitness.

The tech giant is Expand fitness + – Currently priced at $ 9.99 per month – to better compete in the home fitness space estimated Reach $ 11.5 billion by 2027.

  • Fitness + will Add six new languages ​​and will be available in total 21 countries.
  • Later that fall, the company will become one Group training function Here members can train with up to 32 people and share fitness data with friends in real time.
  • Include new courses Pilates and workouts for winter sports like skiing and snowboarding.
  • Fitness + will add guided meditation and join the mindfulness meditation apps market, the expected Reach $ 4.2 billion by 2027.

Apple too revealed the Apple Watch Series 7 that is better tailored for outdoor workouts. Apple says the watch, which starts at $ 399, is “the toughest ever.”

Apple announced that the Watch OS 8 now has better support for outdoor cycling – breaks at traffic lights and during breaks – and a fall support system that makes it easy for people to contact emergency services. The clock can track Blood oxygen and contains an electrical heart sensor.

Three months of Fitness + are included for customers who a Watch Series 3 or higher.

Stocks of Peloton, Lululemon, and Xponential Fitness dropped shortly after the announcement, but also Apples.

Aston Martin Formula 1 / Design: Alex Brooks

Aston Martin returned to Formula 1 this season after a 61-year absence invest Hundreds of millions to gain a competitive advantage.

With the support of billionaire Lawrence Stroll, the team is building a new production and racing facility in Silverstone, England.

The complex, which will be billed as the first “intelligent” Formula 1 system, is due to be completed by the end of next year or early 2023 Cost between $ 207 million and $ 276 million.

  • the 400,000 square feet Campus will house the entire Aston Martin manufacturing system.
  • It will include a wind tunnel and an F1 simulator.
  • The company is working with Cognizant, NetApp, and Sentinel One to install software and surveillance systems across the facility.
  • Walk is The goal is a team valuation of $ 1.38 billion over the next five years.

Stroll became Executive Chairman after leading a $ 235.6 million investment in April 2020. The company posted losses every year from 2018 to 2020, but posted positive EBITDA of $ 28.1 million in the second quarter of 2021.

On the consumer front Aston Martin plans to make 90% of its vehicles electric or hybrid by 2030. The European Commission has proposed to ban new cars with internal combustion engines in Europe from 2035.

Stroll discussed invested in Formula E teams Venturi and DS Techeetah last year.

Algorand / Design: Alex Brooks

The drone racing league announced On Tuesday, it signed a five-year sponsorship deal worth $ 100 million with cryptocurrency platform Algorand.

DRL, where drone pilots race through courses to compete for prize money, is valued at $ 200 million, according to PitchBook.

The league reaches around 75 million fans worldwide and continues to expand ahead of its sixth season, which begins on September 29th.

  • It secured a partnership with in October genius Sports to bring races to licensed sports betting.
  • The league released an official DRL simulator in May Xbox, Playstation, and steam.
  • It has teamed up with T-Mobile to launch their first 5G-enabled drone, which debuted during the MLB game Field of Dreams in August.

DRL’s deal with Algorand marks another crypto company making its mark in sports.

Crypto exchange FTX landed the naming rights to the in June Miami Heats Arena in a 19-year deal for $ 135 million. The exchange too holds Right on the field of play at California Memorial Stadium – home of California Golden Bears – in a 10-year deal for $ 17.5 million.

Earlier this week, Crypto.com secured a three-year sponsorship deal valued at $ 29.5 million to $ 35.4 million with French football giants Paris St. Germain. The platform also has offers with formula 1 and the Ultimate fighting championship.

The NFL did locked Teams made up of partnerships with crypto and NFT-related companies evaluate the industries, but players are free to seek sponsors.

Mark J. Rebilas-USA TODAY Sport / Design: Alex Brooks

John Skipper, CEO of Meadowlark Media, sees a market for complementary sports content among the major streaming companies and his company intends to fill it.

Founded by former ESPN President Skipper and former ESPN personality Dan Le Batard, Wiesengrund is start five new podcasts and the planning of additional audio and video content, namely documentaries and non-scripted content.

Skipper told Bloomberg that podcasts are relatively cheap to produce, but the space is “very crowded” and video has a much larger market.

  • the Podcast advertising market will roughly double this year, Reaching $ 1.5 billion from $ 850 million to $ 2 billion in 2020, Skipper said.
  • He predicted that the podcast market would grow to $ 10-15 billion as the terrestrial radio industry switched to podcasts with more than $ 20 billion.
  • Skipper put the Video content market at $ 200-300 billionit said “is clearly the bigger goal.”

Skipper helped bring the ten-part documentary “The Last Dance” to ESPN, which featured a average With 5.6 million viewers per episode, ESPN was the most watched documentary of all time.

Skipper was Executive Chairman of DAZN from May 2018 to January this year, but said the sports streaming company’s model of broadcasting niche sports was unsustainable.

What works is top-of-the-pyramid rights that people need to see,” he said.

  • Sports technology platform Aktivate announced its public launch and a $ 7 million seed funding round on Tuesday that will fund the development of the sports management platform and school sports community.
  • Video Game Development Team17 reported earnings before tax of $ 19.4 million for the six months ended June 30.
  • Connecticut Governor Ned Lamont announced that the US Department of the Interior has signed amendments to the gambling treaty between the state and the Mashantucket Pequot and Mohegan tribes. Sports betting is slated to begin in the state in October.
  • Derek Carr came – again – and the Raiders won in front of their first home crowd in Las Vegas. He colored a five-year $ 125 million deal in 2017 that made him the highest-paid player in the NFL at the time. Get more stories like this in the Sports Section, a free daily newsletter. Click here to subscribe.

Have you subscribed to Apple Fitness + or do you want to subscribe to it?

Answer from Tuesday
38% of the respondents prepare their own tax returns; 45% don’t; 17% don’t want it.

* All times are EST unless otherwise noted.
* Odds / lines are subject to change. The terms and conditions apply. See Draftkings.com/Sportwetten for details.