- Apple is releasing an audio series entitled “Time to Walk” on Apple Watch for Fitness Plus subscribers.
- Celebrities like Dolly Parton and Shawn Mendes discuss their lives, careers and much more in 25- to 40-minute episodes.
- The move comes when Apple takes over the fitness industry and its power players like Peloton.
- You can find more stories on the Business Insider homepage.
Apple on Monday introduced a new feature for Apple Watch for Fitness Plus subscribers that includes audio episodes with commentary from celebrities. The new feature called “Time to Walk” is designed to “encourage users to walk more often and take advantage of one of the healthiest activities” Apple.
Dolly Parton, NBA star Draymond Green, musician Shawn Mendes and “Orange is the New Black” actress Uzo Aduba are now available in four episodes. The series focuses on the life, career and other “life-shaping moments” and “lessons learned” of each character. According to Apple, guests recorded their episodes while walking outside or at a location of their choice.
Photos accompanying the comment are displayed on Apple Watch during each episode. Each episode is followed by a recommended playlist curated by the guest.
The new episodes, which last between 25 and 40 minutes, are available in the Workout app on the Apple Watch. An episode of another guest is published every Monday through the end of April.
Apple’s new role comes as the company continues to take on power gamer in the fitness arena, namely Peloton. Apple introduced its Fitness Plus subscription in September and it Launched for users in mid-December.
The service includes workouts from strength training and cycling to yoga and running and is supported by the Apple Watch. It costs either $ 9.99 per month or $ 79.99 per year.
It’s similar to Peloton’s subscription service, which includes the company’s hugely popular stationary bike. Customer demand for fitness options for the home has moved during the pandemic just as many who are driven to their homes are looking for accessible exercise equipment.
