Liteboxer is an intelligent punching bag that plays boxing with light and sound. (Photo credit: Liteboxer)
A webinar on the last Virtual CES 2021 Leading venture capitalists, start-ups and athlete investors came together at the show to explore the future of the booming digital fitness industry.
Today, technology continues to permeate every aspect of our lives and change our daily lives. Digital fitness technology is no exception. More and more sophisticated smartphone apps, fitness trackers, wearables and other devices enable consumers to improve and evaluate their health almost constantly. Sport is a microcosm of the entire health and wellness market. Innovations in connected fitness, nutrition, monitoring and recreation technologies are tested on the field.
Connected Fitness used to refer to exercise apps and fitness trackers, but Peloton added a new category when its first indoor bike in 2014 combined both on one exercise machine. Jeffrey Morin, CEO and Co-Founder of the New Hampshire-based startup Liteboxer, took advantage of the CES webinar to showcase their company’s latest offering, which is essentially Peloton’s boxing equivalent.
Liteboxer (also the name of the device) is an intelligent punching bag that plays boxing with light and sound. It consists of an interactive booth for boxers, a screen on which personal trainers can give instructions, and a platform on which the boxer can stand during the session. Similar to Peloton, there is a paid subscription to the setup that offers trainer-led workouts and an advanced exercise program. Retailing nearly $ 1,500 in retail, Liteboxer is far from cheap, but the makers clearly hope to surf the home network in the connected fitness craze that has really improved over time Covid-19.
Personalized intelligent nutrition
Today, 60% of the adult population in the United States has one or more chronic conditions, while diet-related chronic conditions are the leading cause of death. Additionally, American life expectancy has actually decreased since the mid-2010s. Ari Tulla, CEO and co-founder of Elo healthbelieves these trends and statistics can be improved with proper diet, with an emphasis on men in their forties and fifties. Middle-aged men, as Tulla pointed out in the webinar, are the population group most prone to obesity, type 2 diabetes, high blood pressure, heart disease and other metabolic diseases.
Founded in 2020 (and now in beta testing), Elo Health offers precision nutrition service. Biomarkers are collected using home blood tests and data from portable devices. The latest AI is then applied to convert this information into a precise micronutrient plan. A personalized daily nutritional supplement is then sent to the customer on a monthly basis, with blood tests repeated every quarter to optimize the effect.
A special kind of personal training
Rishi mandal, a former top athlete, used the webinar to talk about it future, A San Francisco-based startup and app that uses data and smartphone connections to connect clients with certified personal trainers who will help them develop and maintain targeted fitness programs. For USD 5 per day, customers can get weekly training plans and interact with coaches from home or while traveling.
Future’s rate of growth has risen sharply as a result of the Covid-19 pandemic as gyms around the world have to close and people look for safer, more convenient, and more personal fitness options.