A Belfast couple are about to start their Pilates home fitness equipment business with the help of a Game of Thrones producer.

Considered the world’s first connected Reformer Pilates machine, ReformRX offers a similarly immersive experience as the corresponding Peloton machines – made famous during the recent Covid-19 bans – while cycling and running.

Reformer Pilates is becoming increasingly popular and involves the use of a special machine – the Reformer – on which traditional Pilates exercises are practiced.

Founded by Neal and Yvette McGaffin, the company is backed by Bernadette Caulfield, who was first introduced to the team while filming Game of Thrones in Northern Ireland.

The ReformRX offers users live and on-demand courses, while built-in data tracking features can both record performance and provide feedback on progress.

The ReformRX offers users tailored, live and on-demand courses led by industry experts to provide directions, while its connected, built-in data tracking capabilities can both record performance and provide feedback on progress.

The ReformRX will initially launch in the UK and Irish markets this summer, with plans to expand into the US within its second fiscal year.

It will initially launch in the UK and Irish markets this summer, with plans to expand into the US in its second fiscal year.

The next round of funding is currently underway with the aim of raising around £ 4 million which will allow the company to increase production and hire staff in key areas, including expanding its software, sales and marketing teams.

“The combined investment and support we have received from Bernadette, fellow angel investors and Invest NI has allowed us to reach a stage where we are ready to introduce the RX into the home market,” said Neal McGaffin, General Manager from ReformRX said. “Our goal is to target the UK markets and ROI through direct sales through our e-commerce website, as well as opening our own RX studio in London to offer a showroom-like experience to further facilitate the sales process.”