A CHESTER-based weight loss advisor lost more than five stones – and didn’t count a single calorie in the process.

Craig Jackson, who runs a Slimming World group at Saltney Tavern for people in the Saltney, Lache, and Handbridge areas, shared his story in hopes of helping others.

The 32-year-old began his weight loss journey in 2013 and has successfully maintained his significant weight loss for the past eight years.

He followed Slimming World’s “Food Optimizing” plan, emphasizing that he never had to count a single calorie.

Craig said, “Before I found Slimming World, I had tried literally every ‘diet’ under the sun and felt like I had to watch everything I eat and weigh, measure and count all of my food.

“Finding the world of slimming made me feel free. I was able to eat the foods I want to eat – potatoes, pasta, rice, and I didn’t have to count a single calorie because they are free foods. ”

A recent survey of the general population who had tried counting calories found 72% thought it interfered with freedom of eating.

In a parallel poll of Slimming World members, 75% of respondents said that diet optimization was liberating and 81% said they learned to cut calories without having to count them.

Craig said, “The science of food optimization shows Slimming World’s expertise in both diet and behavior change.

“Counting calories alone can help people lose weight initially and in the short term, but it can be difficult and arduous to maintain in the long run, and it doesn’t address key aspects of behavior change and the psychology that goes with it.

“Slimming World’s flexible eating plan is based on the nutritional science of satiety and energy density.”

Craig Jackson who runs a Slimming World group at the Saltney Tavern.

Dr. Jacquie Lavin, Head of Nutrition and Scientific Affairs at Slimming World, added, “The approach behind food optimization is always based on science, not just the physiological science of weight loss, but also psychology – how we think about it and our emotional responses on it food, our weight and the process of losing weight.

“To lose weight, we need to eat fewer calories than we use. This creates an energy deficit and the body then begins to use its energy reserves, which are stored as body fat.

“We at Slimming World want to help people lose weight and maintain this weight loss in the long term – and that means offering a plan that is easy to follow as a family, is fun and sustainable in the long term.

“Faddy diets may work in the short term by drastically reducing calorie intake, but a diet that is impractical – for example, that requires endless monitoring or counting, leaves us hungry or deprived of our favorite foods, or means we can. “Don’t eat like our friends and family – will be very difficult to keep up with.

“And once we get back to our old diet, we’ll stop losing weight and probably regain the weight we lost.”

Craig leads his groups every Monday at the Saltney Tavern on High Street, Saltney, CH4 8SQ.

  • To book a spot or for more information, call 07824098747.