The health and wellness startup Cult.fit has taken over the Bengaluru-based fitness startup To step to launch a range of smart fitness hardware products starting with smart bikes and bench. Tread recently launched a smart fitness bike. The smart bikes would now be sold on the Curefit platform and in offline stores.

The cash and stock deal is said to be worth $ 32 million.

It should also be noted that Tata Digital, a wholly-owned subsidiary of Tata Sons, earlier this week announced an investment of up to $ 75 million in Cure.fit.

The Tata Group, a relative newcomer to the internet economy, is in an acquisition and investment phase and this week is taking over India’s largest e-grocer BigBasket and the online pharmacy 1MG.

Running surface works independently

Cult.fit launched digital fitness at home last year and offers, among other things, live workout courses on its app. As Cult.fit offers computer vision tech applications for home training to complement its offerings, Cult.fit is now moving into intelligent fitness hardware products. The acquisition of Tread is a step in this direction.

Tread, which will continue to function independently, has developed a smart connected indoor fitness bike similar to the Peloton, but at a third the price.

Cult.fit will also help Tread with technology, customer reach and offline sales.

Mukesh Bansal, founder of Cult.fit, said: “The acquisition of Tread is a leap. We and her team plan to offer a unique suite of products that will help us enter the home fitness equipment market and further differentiate the Cult.fit platform from everyone else in the fitness industry. “

Dinesh Godara, Founder of Tread, said, “We are launching a range of connected fitness cardio and strength products. The Tread One, an intelligent indoor exercise bike, is our first product to be followed by digital weight and resistance products and smart home fitness kits. “

Smart bikes are interactive, and as you pedal, you exercise with others riding the same route at the same time. The instructor can see your data and metrics.

Since the regular gyms in India have been closed for over a year (due to the lockdown), Cult.fit is reviewing its new acquisitions to win back customers.