Health and fitness startup Curefit announced on Monday that it had acquired Onyx, a California-based digital fitness company for an undisclosed amount.
In a statement, Curefit said the acquisition of Onyx was a step towards improving computer vision technology for the company Fitness product for at home and when expanding international business.
Speaking of acquisition, Curefit co-founder Mukesh Bansal, said
“The 20s will be the decade of digital health. Onyx will accelerate our efforts to build a hardware-independent AI-driven platform that offers guided content on physical, mental wellbeing and nutrition in the same place. Users get a personalized experience with high quality technology and a human touch, and can reach their fitness goals from the comfort of their own homes without spending on expensive hardware. ”
Mukesh Bansal, Co-Founder and CEO of Curefit.
The Bengaluru-based startup recently introduced in the USA with its energy meter technology, with the phone camera tracking users’ movements as they attempt to follow instructor-led content. Users can track improve her, compete with her friends, post selfies and follow her favorite coaches.
Founded in 2018 by Asaf Avidan Antonir and James Sha, Onyx specializes in body tracking technology and personalization of workout feedback. It offers high-precision reps, form corrections, and detailed performance tracking. In fact, it’s also one of the top-rated apps in the fitness space, recently named “App of the day” in the Apple App Store. Onyx has seen rapid user growth over the past year.
Shamik Sharma, Technology Director at Curefit, said: “With this technology, the company’s digital product will be very similar to attending a group class in a boutique studio or a personal training session in the gym. Users will get feedback on their movements and it will be a two-way interactive experience.”
Added, “We are incorporating (this technology) into all display devices like Apple TV, Chromecast, etc, and users can watch a variety of exercises like dance, HIIT, yoga, etc. from home.”
