Taipei, Taiwan – (BUSINESS WIRE) – Dyaco Inc. (TWSE: 1598) and STUDIO today announced a strategic investment and long-term partnership aimed at accelerating the promising growth of both companies in the global home fitness category. The new partnership uses the respective strengths of Dyaco and STUDIO to create convincing added value for both companies and their end users.
Dyaco recognizes the value of digital content and understands that consumers are looking for fitness products that offer a comprehensive connected fitness solution. The partnership between Dyaco and STUDIO will combine high quality fitness products with the latest technology and motivating, instructor-led courses.
The terms of the investment will not be disclosed, however STUDIO will remain an independent company. Michael Lin, Chairman and Chief Executive Officer of Dyaco Inc., will join the STUDIO Board of Directors.
This partnership has strategic goals. The strength of Dyaco’s experience in the home fitness industry is combined with the know-how of fitness content production capabilities and leading technology from STUDIO, both via the STUDIO mobile app and exercise console.
The integration process begins with Dyaco’s flagship brand SOLE, supported by STUDIO’s mobile app and exercise bike console product. In addition, SOLE and STUDIO will cross-promote products and services on their websites to support the partnership.
“Dyaco continues to identify innovative approaches to partnership that will enable us to stay at the forefront of consumer trends in the fitness industry,” said Michael Lin, chairman and chief executive officer of Dyaco Inc.
“STUDIO has always believed that the recipe for success for connected fitness is to combine great software and content with high quality equipment. By partnering with Dyaco, we can achieve this vision to an incredible extent, ”said Jason L. Baptiste, Co-Founder and Chief Executive Officer of STUDIO.
Based in Taiwan, Dyaco, Inc. is one of the world’s leading designers, marketers, manufacturers, and branded distributors in the home and commercial fitness equipment industries, including treadmills, ellipticals, fitness bikes, and medical rehab, as part of various branding strategies to distribute their SPIRIT brand, SOLE, XTERRA and FUEL Fitness to cover the entire fitness market with its globally diversified strategies.
STUDIO makes every fitness device smart. We make this possible with the world’s first home fitness console, which transforms any existing television into a smarter home fitness studio that shows detailed metrics such as running speed, cadence or impact. Our console streams over 3,000 on-demand courses taught by world-class NYC instructors in the fields of treadmill, biking, boxing, rowing, yoga, and strength. STUDIO was founded in 2017 by two longtime friends, fitness enthusiasts and serial entrepreneurs, Jason L. Baptiste and Nathaniel McNamara. We have streamed tens of millions of minutes to hundreds of thousands of members.