This new process builds on the company’s already clean and most natural production process, which ensures the highest quality standards. No harsh chemicals or detergents (commonly used in the industry) are used, and the amino acids or other macronutrients in the formula are not affected.

“The World Health Organization regards the first 1000 days of life as critical to long-term health and well-being. It is the window of time in which optimal development of the brain and immune system is achieved. Infant formula is the only form of nutrition for many babies. The critical development phase recent consumer and regulatory appeal is particularly prudent for the formula category. Otherwise, Nutrition will voluntarily and proactively change the way they source ingredients, manufacture their products and think about food safety to improve the environment and public health now and in the future ” said Jaclyn Bowen MPH, food and consumer products safety and systems engineer for MS and executive director of the Clean Label Project.

“We are leading a clean revolution that is disrupting the baby food industry by setting a new standard for quality, transparency and sustainability. This latest development brings us closer to the desire for clean labels on plant-based, minimally processed baby foods worldwide,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.

The new pre-process was developed for almost a year. A full pilot phase was recently successfully completed and tested in the company’s innovation center Northern IsraelThis positively shows the reduction in specific elements.

Already recipient of The Purity Award of the Clean Label Project (an honor only given after products have been tested for over 400 contaminants and heavy metals and meet the company’s highest standards) Else continues its complete plant-based nutrition product for toddlers and continues its commitment to cleaning the aisles for nutrition from babies and toddlers to safe, clean label products of the highest quality.

Else is proud to share this exciting development and her continued commitment to the safety and quality of baby food in the light of a latest congress report This found that many baby food products from leading manufacturers contain significant amounts of toxic heavy metals.

Otherwise “Beyond Organic” processing

Else Nutrition consists mainly of almonds, tapioca and buckwheat. Three main ingredients that go through a clean, natural process that delivers the protein, carbohydrates and fat straight from the whole plant, as well as phytonutrients, fiber, vitamins and minerals that are designed to keep children optimally nourished. Otherwise it is free from dairy products, soy and corn syrup and is made from non-genetically modified ingredients. It is made in a clean, natural and sustainable industrial process.

Information on the Clean Label project

Clean Label Project ™ is a national not-for-profit organization that aims to bring truth and transparency to the labeling of food and consumer goods. The foundation of food and consumer product safety in America is largely based on pathogens and microbiological contaminants. However, increasing consumer, media and academic attention is being directed to the health consequences of exposure to heavy metals, pesticide residues and plasticizers. However, consumers will never find this information on product labels. We are committed to changing the definition of food and consumer safety through the use of data, science and transparency. We recognize brands with products that place a special emphasis on purity and exceed the minimum requirements required by the FDA. At the Clean Label Project, we encourage brands to join us to become part of the solution to address growing consumer concerns about industrial and environmental contaminants and toxins in food and consumer products.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is a IsraelThe food-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children and adults. The revolutionary plant-based formula without soy is an alternative to clean ingredients to the milk-based formula. Else Nutrition (formerly INDI) was awarded the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit Milan. Else Plant-Based Complete Nutrition for Toddlers was recently named Best Seller in the Baby & Toddler Nutrition category on Amazon. The holding company Else Nutrition Holdings Inc. is a publicly traded company that is listed on the TSX Venture Exchange under the symbol BABY and on the US OTC Markets QX Board under the symbol BABYF and on the Frankfurt Stock Exchange under the symbol 0YL. Else executives include executives from leading infant nutrition companies. Many of the members of the Else Advisory Board held previous leadership positions at companies such as Mead Johnson, Abbott Nutrition, Plum Organics, and leading infant nutrition companies. Some of them currently serve in various roles in leading medical centers and academic institutes such as Boston Children’s Hospital. Pediatrics Harvard Medical School, USA, Tel Aviv University, Schneider Children’s Hospital of Israel, Rambam Medical Center and Technion, Israel and university hospital Brussels Belgium.

For more information visit: or @elsenutrition on Facebook and Instagram.

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Beware of forward-looking statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are usually identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements regarding anticipated dates for filing the company’s financial documents. These forward-looking statements reflect current estimates, beliefs and assumptions that are based on management’s perception of current conditions and expected future developments, as well as other factors that management considers appropriate under the given circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements in this press release assume, among other things, that there will be no interruptions or failures in the supply chain due to COVID 19 and that the manufacturing, brokerage and delivery logistics agreement with the company will not end. Actual results could differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which only speak of management’s expectations as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements as a result of new information, future events or for any other reason, except as required by law.

SOURCE Else Nutrition Holdings Inc.