“The increasing demand for fitness products via online delivery platforms is likely to increase in the post-COVID-19 world. As a result, dedicated industry stakeholders are now preparing for the post-COVID-19 world by strengthening their supply chains and logistics to meet the additional demands of home fitness equipment. “
According to a new report from Allied Market Research titled “Europe e-commerce market for home fitness products according to device type: regional opportunity analysis and industry forecast, 2021–2027”The European e-commerce home fitness market was valued at $ 256.1 million in 2019 and is projected to reach $ 447.9 million by 2027, a CAGR of 5.9% from 2021 to 2027 recorded
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Leading players in the industry offer a diverse range of products according to user needs, including products such as kettlebell weight sets, dumbbells, exercise bikes, ellipticals, treadmills, incline benches, etc. These devices are mainly among strength training equipment and cardiovascular exercise equipment. The rising popularity of e-commerce platforms is expected to play an exceptional role in developing the home fitness equipment market. In addition, companies are focusing on developing advanced and compact products for home use that help consumers stay fit at home.
The use of fitness equipment at home for exercise is increasing significantly in European countries. This is attributed to increased health awareness and busy lifestyles that are driving demand in the European e-commerce market for home fitness products. In addition, home fitness equipment saves the cost of gym membership and provides a balance between fitness and comfort for all family members. Treadmills, free weights, and stationary bikes are the most common home fitness equipment used. Cardio exercise machines are preferred to weight training machines for home use. The trend towards the use of home fitness equipment is significant in developed countries compared to developing countries.
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The growing tendency of the Millennial and Z generation to care for personal health has brought variations in home fitness equipment onto the market. Expensive gym memberships and certified personal trainers on a large budget hinder the achievement of the required fitness goal. Therefore, the availability of various home fitness equipment offers the opportunity to create and experience effective home training. The convenient availability and delivery of extensive exercise equipment and other heavy-duty workout fitness aids through the e-commerce platform has created lucrative opportunities in the European e-commerce home fitness industry. In addition, the introduction of an all-in-one suspension training system, training stations, multifunctional exercise bike, indoor cycling bike, and other exercise bikes have provided multiple functions for maintaining fitness at home at an affordable price. Growth of the home fitness products market
The European home fitness product e-commerce market is divided into cardiovascular exercise equipment, strength training equipment, and others by equipment type. The cardiovascular exercise machine segment is further divided into treadmills, stationary bikes, and elliptical trainers, and others, while the strength training equipment segment is further divided into dumbbells and others. The European market in Germany, France, Spain, Great Britain, Italy and the rest of Europe is analyzed on a country-by-country basis.
Main results of the study
- By country, Germany dominated in terms of market share for 2019 and is expected to continue this trend in the forecast period.
- Based on device type, the cardiovascular exercise machine segment led the market share of e-commerce home fitness products in Europe in 2019 and is expected to remain dominant in the years to come.
- Depending on the equipment, the strength training equipment segment accounted for 25.5% of the European market in 2019 and will grow with the highest CAGR of 7.1% in the forecast period.
- The rest of Europe is expected to grow at a robust CAGR of 7.8% during the forecast period for the European home fitness product e-commerce market.
Leading players profiled in the European e-commerce market analysis for home fitness products include Johnson Fitness, Hansson International GmbH, Mst GmbH, Ise GmbH, Jordan Leisure Systems Ltd., Escape Ltd., Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company and Do Yoursports.
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