Mumbai (Maharashtra) [India], February 27 (ANI / Mediawire): Maricos Saffola Mealmaker Soya Chucks, the Good Food Institute India (GFI India) and the Soy Food Promotion and Welfare Association (SFPWA) as well as brands such as BVeg, SoyVita, Sonic Biochem, Maa Soy and Biryas and NutraFactri have been accepted as “supporters” of the “Right to Protein” initiative, which launched the first Protein Day on February 27th last year.

This year (2021), in addition to announcing the Powering with Plant Protein theme, Right To Protein received overwhelming support from industry leaders and subject matter experts to raise protein awareness and promote appropriate protein consumption.

“Unlike vitamins and minerals, macronutrients like protein have long been ignored in our daily meals. The average consumer is unaware of any high protein food sources that can help them meet their daily needs. So as we approach Protein Day 2021, we have done this. ” joined the Right To Protein initiative as a supporter to use our expertise to raise awareness of the need for high protein and high protein foods in India. We believe that this awareness of the benefits and availability of foods rich in protein needs to be strengthened – especially those foods that suit the diverse tastes and palates of the Indian diaspora, “said Dr. Sudhakar Mhaskar, Chief Technology Research and Development Officer at Marico Limited.

Earlier this month, the initiative announced that this year’s theme will help put plant-based protein sources in the spotlight – as an accessible, affordable, acceptable and versatile source that is often ignored in a country with declining protein consumption per capita in both cities (4 percent) and rural (11 percent) areas. Given the significant number of flexitarians in India – those who prefer a vegetarian diet while enjoying meat in moderation – vegetable protein will make an important contribution to meeting their daily protein needs.

Protein Day 2021 aims to increase citizens’ knowledge of different types of sources and their importance in daily meals for better overall nutrition and health.

“Food manufacturers, retailers and food service partners have the greatest responsibility to bring high quality products to market that are balanced in addition to good taste,” said Akanksha Ghai, co-founder of BVeg Foods.

“As an alternative protein company, we are guided by two core principles in fulfilling this responsibility: access to healthy, sustainable sources of protein and awareness of its benefits. We are therefore fully aligned with Right To Protein’s efforts to educate consumers about the importance of this Macronutrient, “she added.

“The Right to Protein initiative, which brings together stakeholders from different sectors of the industry, paves the way for food manufacturers to play an important role in addressing nutrient deficiencies by providing solutions like promoting transparent nutrition labeling and protein-fortified foods or improving Access to high-protein products drives quality plant-based sources like soy, “said K Sarat Chandra Kumar, president of the Soy Food Promotion and Welfare Association (SFPWA).

“There is enormous potential to improve the nutritional status of the urban and rural populations in India, especially when it comes to macronutrient diets,” he said.

In 2020, Right To Protein launched India’s first Protein Day to attract public attention, raise awareness and educate Indians about the importance and importance of consuming protein in their daily diet. Several like-minded citizens, organizations, nutritionists, food industry experts, and brands have joined the movement over the past year to raise awareness of protein supplies in the country, including the U.S. Soybean Export Council, the Indian Poultry Association, the Assocom Institute of Bakery Technology Management and NutriTech Consulting Services, LabelBlind and Nmami Life, among others by the nutritionist Nmami Agarwal.

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