Global Home Fitness Equipment Market This market research provides an analysis of the key trends that are likely to affect the market outlook over the forecast period. Research classifies an emerging trend as a major factor that has the potential to significantly affect the market and contribute to its growth or decline.
Market overview
For the global Home Fitness Equipment Market, a CAGR of 6.2% is forecast for the forecast period (2020-2025).
– The home fitness equipment market is being driven by the growing global fitness awareness population and product innovation from leading companies that enable home exercise.
– The increasing penetration of the online channel and the increasing sales of large devices via online channels have brought new market participants to the market who have the opportunity to gain market share without spending too much money on the distribution infrastructure.
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Market competition by top manufacturers with production, price, sales (value) and market share for each manufacturer; the top players including-
Nautilus Inc., Johnson Health Tech Co., Technogym SpA., NordicTrak, Precor, Inc., Amer Sports, Icon Health & Fitness, Inc.
Market segment by region / country, this report covers
North America (USA, Canada, Mexico)
Global (Germany, UK, France, rest of Global)
Asia Pacific (China, India, Japan, Rest of Asia Pacific)
Latin America (Brazil, Argentina, rest of Latin America)
Middle East and Africa
Major market trends
Increasing sales through online channels and the use of technology
The growth in home fitness equipment sales in the online category was one of the overarching trends during the reporting period (2016-2019). Online shops offer manufacturers the opportunity to reach more customers without having to spend on expensive sales infrastructure. In addition, logistics via e-commerce channels has shown tremendous adaptability to the shipping and delivery of large format products such as fitness equipment. In addition to selling through online channels, manufacturers also use technology in the form of connected devices that improve the functionality of home fitness equipment. Online channels, social media marketing, and connected devices provide manufacturers with the right ecosystem to reach 360-degree customers and the trend is expected to drive the home fitness market in the forecast period (2020-2025).
North America leads the world
Rising awareness of healthy lifestyles and higher disposable income has resulted in the North American region dominating the global home fitness equipment market. In 2017, fitness product sales in the United States were $ 5.2 billion, according to the Sports & Fitness Industry Association (SFIA), of which home devices were a large proportion. Other trends dominating the North American market are wearables for self-monitoring and virtual group exercises, which are blurring the line between home workouts and workouts and increasing customer demand for home fitness equipment. Bodyweight Resistance Training, Functional Resistance Training and High-Intensity Interval Training (HIIT) are expected to drive the product development of the major manufacturers in the forecast period.
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The main points covered in this study are:
Home Fitness Equipment Market Overview, Segment by Type (Product Category), by Application, by Region (2020-2025), Competition by Manufacturers
─Global Home Fitness Equipment Market Size (Value) (2020-2025)
─Global Home Fitness Equipment Capacity, Production, Sales (Value), Supply (Production), Consumption, Export, Import by Region (2020-2025)
─Global Home Fitness Equipment Production, Revenue (Value), Price Trend by Type
─Global Home Fitness Equipment Market Analysis By Application
─Global Home Fitness Equipment Manufacturer Profiles / Analysis
─Home Fitness Equipment Manufacturing Cost Analysis
─Industrial chain, sourcing strategy, and downstream buyers
─Marketing Strategy Analysis, Distributor / Dealer
─ Analysis of the market effect factors
─Global Home Fitness Equipment Market Forecast (2020-2025)
─Competitive landscape
─Research Findings and Conclusion
Finally, this home fitness equipment report covers the market scenario and its development prospects in the coming years. Report also manages the type analysis and contrasts it with the major application, the latest product development for home fitness equipment, and provides an overview of the potential global market.
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