HRX, India’s first domestic fitness brand, and Flipkart, India’s domestic e-commerce marketplace, have partnered to bring a range of exercise and fitness equipment for home training.
The sports and fitness equipment range from HRX is a carefully put together product range that is specially tailored to the needs of “active fitness enthusiasts”.
The range of products is characterized by superior durability and performance and aims to meet the functional home exercise needs for consumers who are increasingly following a fit lifestyle. For example, the range of yoga mats as part of the portfolio offers superior anti-slip properties that are suitable for all types of yoga and workouts, including professional use.
The availability of these devices will not only support the needs of fitness enthusiasts, but also motivate resource-seeking people to start with the basics in the comfort of their own home. All of these products are tested for quality and performance in NABL-accredited laboratories and validated by fitness experts.
To celebrate the launch of the Sports & Fitness category, HRX launched #FlexWithHRX, a week-long activity that celebrates workouts from home and is showing up at India’s largest fitness brand. In addition to exciting giveaways, there is the opportunity to meet Hrithik Roshan (virtually) on the cards! #FlexWithHRX will go live on Flipkart.com on August 20, 2021.
Speaking of the launch, Afsar Zaidi, co-founder and CEO of HRX said, “With the gym closures and extended lockdowns, we’ve seen an increase in home exercise activities, which has created a demand for home exercise equipment. Our team has thought about how we can best support our consumers’ fitness journey and get the idea of exercise and fitness equipment moving.
With this e-commerce launch on Flipkart and Myntra, we are opening up a new category to offer a larger audience a better training experience at home. “
Priya Fotedar, Senior Director – Private Labels, Flipkart said, “Consumers of all ages are becoming increasingly aware of the importance of a healthy and fit lifestyle. At Flipkart, we’ve accelerated demand in this industry since last year, and with the launch of HRX’s Sports and Fitness line of products, we’re excited to bring consumers home fitness equipment and fitness products that enhance their home fitness experience.
HRX now enjoys an engaged consumer base in the country and is well received by the Millennial and Generation Z age group. With this partnership we will be able to make their high quality fitness products available to consumers in metros, tier 2 and tier 3 cities. “
In addition, HRX plans to expand the category and start selling exercise equipment and treadmills by the end of this year