The pandemic radically changed the way Americans exercise, creating a home fitness boom that paved the way for rapid growth in the virtual fitness market. With gyms and studios temporarily closed in 2020, individuals developed new routines from the safety and comfort of their own home using a rapidly growing line of connected equipment and digital streaming courses.
According to the consulting firm Lincoln InternationalThe global digital fitness market grew to $ 27.4 billion in 2020, up 32.6% from $ 6.7 billion in 2017. While that growth was driven by large companies like Peloton, Mirror, and Apple Fitness spearheaded it, but also included a number of emerging companies setting new highs in-tech gear to scene and diversify the market.
If you’re interested in health, wellness, and fitness, join us on Wednesday, May 12 at 11 a.m. ET / 8 a.m. PT As a Business Insider retail reporter, Bethany Biron is hosting a live panel discussion with prominent fitness leaders on the future of exercise.
In this webinar, we’ll be speaking to some of the fitness industry’s most iconic personalities, including Tonal CEO Aly Orady, Echelon CEO Lou Lentine and Barry’s CEO Joey Gonzalez.
These insiders will provide a glimpse into what the industry is talking about after a transformative year in fitness and share their predictions for what is to come in 2021.
