Jay-Z is a big fan of the home exercise trend.
The rap legend and business mogul just invested in a Los Angeles-based fitness company called LIT method.
Jay-Z and his Marcy Venture Partner Co-founder Jay Brown and Larry Marcus have invested in the LIT Method brand, founded by Justin and Taylor Norris.
LIT (stands for Low Impact Training) offers an all-in-one “Power machine “: A Pilates reformer, water rowing, and resistance band training system with over 500 high-intensity, low-impact exercises.
“Justin and Taylor are tenacious, adaptable entrepreneurs with so much drive and passion,” said Larry Marcus. LIT fits well with MVP’s vision to fund health and wellness accessibility. “Their engaging content, motivating style and innovative design are a winning combination,” continued Marcus.
The companies didn’t reveal how much the investment in the brand was.