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The partnership with RFE Sporting Goods will drive market expansion and product innovation

NEW YORK, Jan 20, 2021 (GLOBE NEWSWIRE) – Fit for life, the market leader in small exercise equipment and active clothing, announces that it has added adidas and Reebok to its premium brand portfolio. adidas and Reebok add to Fit for Life’s already impressive portfolio of active brands including Gaiam, SPRI and Tommie Copper.

Fit for Life is the leader in small fitness equipment for the home at popular retailers such as Dick’s, Amazon, Target, Walmart and Kohl’s. Their brands and product lines continue to experience strong growth and are enjoying great resonance with consumers as they improve their practice for health and wellness routines at home. RFE sporting goods recognizes the success and credibility of Fit for Life among the top active brands and is proud to be a partner in the distribution of fitness equipment from adidas and Reebok.

“RFE is pleased to partner with Fit for Life, a proven company with strong ties in the US market,” said Dean Jackson, CEO of RFE Sporting Goods. “The know-how of Fit for Life as well as RFE products and brands are a strong recipe for success.”

Fit for Life is committed to innovating the adidas and Reebok brands and creating new products to meet the growing demand for fitness and wellness at home.

“The addition of adidas and Reebok to our brand portfolio will be a powerful way to continue entering the market and expanding into new categories,” said Joey Shamah, Co-Founder and CEO of Fit for Life. “RFE’s trust and partnership are real proof of our market knowledge and our respected position in the industry.”

The distribution agreement between RFE Sporting Goods and Fit for Life began on January 1, 2021 and will quickly bring real value to consumers in the US.

About Fit for Life

We believe that most people aspire to a healthier, more active life, but often get intimidated by what it takes to get there. Whether it’s what you wear, what inspires you, or what actually helps you get fit, it should make things easier, not harder.

With our brand collection, Fit for Life is dedicated to developing innovative products for everyone, from beginners to professionals. We combine distinctive designs, attractive packaging and digital content to make health, wellness and fitness more accessible to you, your loved ones and even your pets. We are here to empower everyone to be fit for life.

About RFE sporting goods

We are a global sports and fitness company specializing in the development, manufacture, marketing and sale of a full range of fitness equipment for both commercial and domestic markets.

With a distribution network in more than fifty countries around the world, our market-leading product lines are designed and developed under some of the top brands in the sports and fitness world today, including adidas, Reebok and Dynamax.

About Reebok

Reebok International Ltd. headquartered in Boston, MA, USA, is a leading global designer, marketer and distributor of fitness and lifestyle shoes, apparel and equipment. Reebok is an America-inspired global brand and a pioneer in the sporting goods industry with a rich and storied fitness legacy. Reebok develops products, technologies and programs that enable exercise and strives to guide people on their fitness journey to reach their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether functional training, running, combat training, walking, dancing, yoga or aerobics. Reebok is a subsidiary of adidas and is the exclusive supplier to CrossFit and CrossFit Games, UFC’s exclusive authentic global supplier. the title sponsor of the Reebok Ragnar Relay series; and exclusive clothing supplier for Les Mills. For more information, see Reebok at www.reebok.comor for the latest news at Reebok in the following locations:

Media Inquiries: Jenn McFerron Sloan816-468-6802[email protected]

For a photo accompanying this announcement, see

Fit for Life Adds adidas and Reebok

Reebok and adidas complete the world-class brand portfolio under Fit for Life. Fit for Life is excited to bring consumers new small fitness equipment and apparel that offer incredible functionality and value from their favorite brands.

Source: Fit for Life