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BOCA RATON, FL, February 22, 2021 (GLOBE NEWSWIRE) – Mitch Gould, a global marketing guru for health and wellness brands, has developed its “Evolution of Distribution” platform to provide all new sales, logistics and marketing brands required to enter the US market.
“I already had the sales and logistics team when I was founded Nutritional products international “said Gould, the founder and CEO of NPI.” As I developed my “Evolution of Distribution” it became clear to me that the brands need high quality but affordable marketing campaigns to promote their products to American consumers. “
Gould said the national and international brands have the expertise to develop innovative products, but they often lacked the marketing gene.
“They often marketed their brands on their own with little success or sought out expensive marketing firms that rarely had expertise in the health and wellness industries,” said Gould. “I realized they needed an affordable marketing strategy that was implemented by professionals who understood their needs and priorities.”
To meet the needs of NPI’s customers, Gould founded InHealth Media, a results-driven, strategy-based, creative media agency that provides comprehensive media services with a global reach to the sports, health and wellness, beauty, personal care and nutrition markets.
“NPI’s clients needed a marketing team that understood the health and wellness segment,” said Gould. “With IHM, I was able to bring my decades of experience in introducing health and wellness brands to American consumers into the IHM team. We work as a team with one voice and one mission. “
Gould’s strong NPI and IHM duo turned into a double blow that removed the marketing barriers for the health and wellness products he represented.
“We haven’t had two companies influencing each other,” said Gould. “NPI has reached out to large and small retail chains, with IHM supporting their efforts by promoting the brands online and through industry media.”
IHM was a perfect match for Gould’s proprietary Evolution of Distribution platform that he had developed.
“Under the umbrella of the Evolution of Distribution, I have brought together all of the health and wellness brands for the services necessary to enter the US market for the first time or expand their presence in America,” said Gould. “The NPI and IHM retail team includes salespeople, operations staff, graphic designers, and e-commerce and marketing professionals with experience in health and wellness.”
NPI has a “powerhouse trifecta” – Gould, NPI President Jeff Fernandez and Executive Vice President Kenneth E. Collins – who work on behalf of its customers.
With IHM, Gould now has a “Powerhouse Quadfecta” for his customers.
“Together we have more than 100 years of retail experience,” said Gould. “Add this experience to the marketing team at IHM and you have a one-two that can remove any barriers new brands may face in promoting their products to retail chains and consumers in the US.”
MORE ABOUT NPI, HIM AND HIS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, nutritional supplements, functional beverages, and skin care products. NPI offers a unique, proven approach to product manufacturers worldwide who want to introduce or expand distribution of their products in the US retail market.
NPI’s sister company, IHM, has more than 30 years of experience in health, skin care, fitness and nutrition brands. Having represented hundreds of brands over the years, we know exactly what challenges today’s manufacturers are facing. Distribution to thousands of stores across the US was achieved through knowledge, experience, and relationships with key executives. We have a thorough understanding of what modern consumers are looking for. All of this, combined with resources and tools, sets InHealth Media apart.
Mitch Gould, the founder of NPI and IHM, is a third generation sales and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides national and international product manufacturers with the sales, marketing and product distribution expertise they need to be successful in the world’s largest market – the USA. Known as a global marketing guru, Gould has also represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.
Andrew Polin Nutritional Products International 561-544-0719
Source: Nutritional Products International