OVERLANDPARK, Kan .– (BUSINESS WIRE) –Financial fitness for life (FF4L) is proud to announce its new partnership with. to announce LifeCents to deliver bespoke financial wellness solutions to American workers. By joining forces, the two companies are intensifying their efforts to materially, substantially and measurably improve the financial health and well-being of their employees.

FF4L is an innovative financial wellness company that combines personal educational coaching with world-class technology to help employers and employees achieve financial goals. LifeCents software is a web-based financial wellness app that improves people’s financial lives by converting information into action and generating positive financial behavior. As FF4L’s new financial wellness technology partner, LifeCents will use its proprietary algorithms to create highly engaging, personalized and interactive user experiences that provide intelligent guidance throughout each participant’s financial wellness journey.

“This is the right technology that has the best chance of getting people to take the steps necessary to achieve financial well-being,” said Christian Mango, president of Financial Fitness for Life. “The AI ​​driver behind LifeCents enables better curated messages and action steps for individuals. Better news curation gets people to pay attention and is not drowned out by irrelevant information. ”

The new partnership will take the pressure off the individual and make it easier for them to understand exactly what they need to do in order to achieve their financial goals. FF4L coaches play a vital role in developing the relationship with an employee and in breaking down the walls and barriers that prevent employees from engaging and acting for their financial well-being. LifeCents’ technology will enable coaches to more effectively engage employees at every touchpoint throughout the employee lifecycle and ultimately achieve better results for employees.

“The relationship with FF4L is really an ideal use case for LifeCents,” said Blake Allison, founder and CEO of LifeCents. “FF4L really has a strategic vision and understands the value of financial wellness and how it can be used as a transformative business solution. The real value comes when we configure LifeCents to reflect what FF4L is already successfully doing to personally empower plan participants and become the catalyst to lead the conversations between participants and consultants they want to build. Therefore, it will be a natural extension of their pursuit of financial health. ”

About financial fitness for life

Financial Fitness for Life offers comprehensive financial wellness services, including solid learner training, data and analysis, annual plan health reports, and technology solutions.

Advisory services offered by Fiduciary Investment Trusts, LLC, a registered investment advisor. Fiduciary Investment Trusts, LLC: 6201 College Blvd., 7th Floor, Overland Park, KS 66211. Fiduciary Investment Trusts, LLC, which does business as Financial Fitness for Life.

About LifeCents

LifeCents is a finance and technology company empowering people to learn, build habits, and gain the confidence they need to make smarter everyday decisions. The company’s award-winning digital wellness platform helps people become financially conscious, savvy, and engaged, which is of great value to businesses and communities. For more information on LifeCents, see www.lifecents.com.