This weekend, CALIA founder and lead designer Carrie Underwood surprised a group of local fitness trainers and fans during a private workout with their personal trainer Eve Overland at the new DICK’S House of Sport store in Knoxville, TN. (Photo: Cameron Premo)

KNOXVILLE, Tennessee (WATE) – Country music superstar and fitness brand founder Carrie Underwood surprised a group of fans and fitness trainers at the newly opened Dick’s House of Sports this weekend at the West Town Mall.


Dick’s Sporting Goods Announces New Concept Store in Knoxville

Carrie Underwood, country star and founder of CALIA, surprised fans and fitness trainers at the new Knoxville Dick’s House of Sport in the West Town Mall and guided the participants through a workout with her personal trainer. (Image credit: Cameron Premo)

A best-selling country singer, songwriter, writer, record producer, and American Idol winner, Underwood is also the founder and lead designer of CALIA (pronounced Cuh-Lee-Ah), their fitness apparel and exercise equipment brand, which is sold under Dick’s Sporting Goods.

She and her personal trainer Eve Overland surprised fans and coaches during a private workout at the Dick’s House of Sports site in Knoxville; guides you through a workout inspired by Underwood’s fitness app fit52; Plus participants received a comprehensive CALIA shopping experience at the new concept store.

Underwood is not the only star to give fans an unforgettable experience in the new concept store. VFL and Pittsburgh Steelers Quarterback Josh Dobbs also came to town to give young athletes a chance to do some in-store shopping before his youth soccer camp last week.


VFL takes children on a shopping spree before the youth soccer camp

The second ever Dick’s House of Sports The store had its grand opening on Friday at the West Town Mall and not only had retail items but also a 24,000 square foot lawn, climbing wall, and batting cages. The store will primarily focus on community initiatives and welcome activities such as field days, exercise, yoga classes, camps, clinics, climbing and birthday parties.