Nutri-Genetix (NGX) has released a genetically personalized daily nutritional shake that it claims offers improved performance and increased immunity because it is tailored to each driver’s DNA after a swab test.

NGX says it is based on nutrigenetics, which aims to understand how people metabolize and process various nutrients based on their genetic makeup.

“A person’s DNA can have a significant impact on how their body uses nutrients, and every person’s DNA is directly related to how their nutrients are absorbed, transported, activated, and eliminated by their body,” says NGX.

Consumers need to take a swab from the inside of their cheek and from there NGX will perform a genetic test, which the brand says can identify your optimal nutritional needs.

The lab then analyzes over 30 SNPs (single nucleotide polymorphisms) which, depending on the brand, determine how the individual metabolizes and processes various nutrients, as well as their body’s sensitivity to certain foods and their body’s detoxification process. A detailed report will be produced highlighting the key areas the shake must target and is provided for your personal use.

The ratio of macronutrients in each shake (proteins, carbohydrates and fats) and micronutrients (vitamins and minerals) is specifically designed to “optimize muscle performance and maximize fat loss so that people can achieve a lean, shaped body faster and faster easier than with other supplements and shakes ”.

The recommended serving is 70 g of NGX BodyFuel, worth two scoops per day, along with a balanced diet that matches your personal standard nutritional reference.

It’s tasteless, but there are two add-ons: SuperBerry, which is supposedly high in antioxidants, fiber, and vitamins, while the Cocoa and Coconut option is filled with good fats, according to NGX.

In addition to the regular daily use of the BodyFuel, the NGX PowerPack recovery drink can be taken immediately after training. A 35g scoop, a mix of protein, carbohydrates, and vegan-friendly creatine, is designed to help you get the best results and maximize recovery.

All NGX products should be made from naturally obtained, vegan-friendly ingredients, contain no artificial sweeteners, flavors or colors and be free from soy, lactose, gluten and GMOs.

Now to the prices. Well, NGX is offering a Starter Pack for £ 129.99 that includes the DNA Nutrition Test and DNA Report. 4x 500 g sachet NGX BodyFuel, 500 g PowerPack after training, 200 g flavor as well as an NGX T-shirt and shaker.

Subscription prices start at £ 34.99 while the DNA Nutrition Test & Report alone costs £ 99.99.