Jackie DeAngelis of FOX Business reports from the new Nordstrom flagship store in New York City, and retail expert Erin Sykes discusses whether this is a good move for Nordstrom.

Nordstrom improve his fitness game.

The Seattle-based department store works with Tonal, Nordstrom said Monday, a fitness company that makes wall-mounted weight training equipment, is to install 40 Tonal “shops” in its retail stores.

Tonal Fitness technology, which allows users to exercise without lifting a single weight, is currently priced at $ 2,995. The funding option is $ 149 per month.

Tonal has partnered with Nordstrom to set up stores in 40 of its department stores. (Nordstrom, Inc.)

As part of the partnership, Nordstrom will open each of the 50 square meter Tonal stores in the Women’s Active departments as well as workout clothing and fitness products. Buyers can test the home fitness equipment indoors before purchasing.

Tonal stores will be located in Nordstrom locations in major cities such as Seattle, Los Angeles, San Francisco, Chicago and Dallas.


The partnership comes about as more and more consumers become interested in home fitness equipment as coronaviruses are banned. According to Stadler, sales of its devices increased by 800% between December 2019 and December 2020, resulting in a waiting time of up to 12 weeks Tech crunch. And related fitness competitor Pelotons Sales increased by 232% compared to the previous year $ 757.9 million in November. The listed company for stationary bicycles and treadmills also recorded delays in shipping due to increased demand in recent months.

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“We know customers are looking for inspired workouts that increase their wellness ambitions and we are excited to bring them a dynamic new digital fitness experience through our partnership with Tonal,” said Lori Marten, Nordstrom Vice President and Divisional Merchandise Manager , about the news.

“Our goal is to help customers discover the latest active devices for style, performance, and everything in between. We look forward to making it easier than ever to discover everything in one place so they can do their best can.”