Nordstrom jumps into the home fitness trend.
The department store giant works with Tonal, which sells a high-tech, wall-mounted exercise station that uses advanced AI software. Starting in March, Nordstrom will be opening mini-tonal stores in 40 of its stores in 20 states (see the end of the article for a list of locations). The 50-sq.-ft. The rooms are located in the active department for women. Customers can experience a full Tonal demo and try a training first hand.
Tonal focuses on strength training through digital weight resistance. It costs $ 2,995 and, much like Pelotan, has a monthly subscription fee that gives members access to personal training, recommended programs, and workouts. Tonal currently has five freestanding stores and about 10 stores at other retailers, including B8ta and Neighborhood Goods.
Nordstrom’s partnership with the high-tech fitness company comes as the retailer takes a bigger step into the athletic and fitness apparel and equipment categories.
“We know customers are looking for inspired workouts that increase their wellness ambitions, and we’re excited to bring them a dynamic new digital fitness experience through our partnership with Tonal,” said Lori Marten, Nordstrom Vice President and General Manager, Merchandise . “Our goal is to help customers discover the latest active devices for style, performance, and everything in between. We look forward to making it easier than ever to discover everything in one place so they can do their best can.”
The confirmed list of Nordstrom locations for the Tonal shop includes:
• Scottsdale Fashion Square (Scottsdale, Arizona)
• San Francisco Center (San Francisco)
• Fashion Island (Newport Beach, California)
• Santa Monica Place (Santa Monica, California)
• Thousand Oaks (Thousand Oaks, California)
• Century City (Los Angeles)
• South Coast Plaza (Costa Mesa, California)
• The Americana at Brand (Glendale, California)
• La Jolla at UTC (San Diego)
• Broadway Plaza (Walnut Creek, California)
• The village in Corte Madera (Corte Madera, California)
• West Farms (Farmington, Conn.)
• The SoNo Collection (Norwalk, Conn.)
• International Plaza (Tampa, Florida)
• Adventure (Miami)
• Boca Raton City Center (Boca Raton, Florida)
• The stores in Merrick Park (Coral Gables, Florida)
• The Gardens (Palm Beach Gardens, Florida)
• Phipps Plaza (Atlanta)
• Oakbrook Center (Oak Brook, IL)
• Michigan Avenue (Chicago)
• Montgomery Mall (Bethesda, Md.)
• Natick Mall (Natick, Mass.)
• Somerset Collection (Troy, Mich.)
• Mall of America (Minneapolis)
• St. Louis Galleria (St. Louis)
• The Mall in Short Hills (Short Hills, NJ)
• Garden State Plaza (Paramus, NJ)
• The Westchester (White Plains, NY)
• SouthPark (Charlotte, NC)
• Easton Town Center (Columbus, Ohio)
• Washington Square (Tigard, Ore)
• The plaza at the King of Prussia (King of Prussia, Pa.)
• Northpark (Dallas)
• Galleria Dallas (Dallas)
• The shops in La Cantera (San Antonio)
• Domain Northside (Austin)
• Tysons Corner Center (Tysons, VA)
• Downtown Seattle (Seattle)
