Peloton camp jumped Tuesday after the home fitness company announced it would launch in Australia in the second half of this year. This is a move that marks the company’s expansion into the Asia Pacific region.
The announcement of Peloton ((PTON), best known for its connected exercise bikes, came after the coronavirus pandemic last year when gyms closed and home exercise soared. With the rise in vaccinations, the company is faced with questions about whether the trend will continue.
Peloton announced that for its launch in Australia it will begin selling its original Peloton bike, the Peloton Bike +, and its fitness app, which includes a variety of online workouts. Customers can purchase the fitness bikes online or through retail stores in cities such as Sydney and Melbourne.
Peloton already has retail showrooms in the US, UK, Canada and Germany. The company has grown to more than 4.4 million members.
Peloton stock rallies
Peloton shares rose 14.5% to close at 116.02 in the Stock market today. Stocks found support on their 200-day line on Monday after falling for much of the year MarketSmith chart analysis. The stock fell below its 50-day mark last month after hitting a high of 171.09 in January.
Peloton stock has a composite rating of 79. It is EPS rating is 74. The stock’s relative strength has fallen since January.
Among other companies expanding into online fitness, Lululemon ((LULU) recovered by 3.3% on Tuesday, Nike ((FROM) 1% added and Apple ((AAPL) increased by 4.1%. Now a gym operator Planet Fitness ((PLNT) fell by 4.5%.
Because indoor public activities were restricted in the past year, many people spent the time at home doing activities such as cycling, golfing, or exercising.
However, states are reopening more parts of their economies. The CDC said Monday that people who are fully vaccinated could congregate indoors without wearing a mask or social distancing. Almost 10% of the US population is fully vaccinated, according to the agency.
Introduction of PTON stocks and vaccines
Peloton in February reported better than expected quarterly results, on an increase in digital subscriptions. The company has dealt with product delivery delays as its popularity has increased. In December, Peloton agreed to acquire Precor, a provider of fitness equipment with a lot of production space.
However, when Peloton reported profits last month, management said vaccine distribution hadn’t affected demand.
“We have still not seen any softening since the vaccine was announced and the vaccine was launched,” said CEO John Foley at Peloton’s call to win in February. “Aside from investors getting nervous, consumers still feel like they want to work out at home.”
He added that Peloton was introducing more features and improving its platform.
“I think what you are seeing is that everyone is realizing that it is better to train at home,” he said. “It’s a better value.”
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