Global fitness company iFIT competes against Peloton with an expanded Australian offering in retail stores.

As the owner of brands like the premium NordicTrack and the lower-priced ProForm, iFIT brings a wide range of connected fitness equipment to Australia backed by its subscription service that offers both live and on-demand studio classes, as well as guided workouts in scenic global backdrops such as. offers Mount Everest, the Boston Marathon and the Tour de France. Previously only available online, the NordicTrack and ProForm product lines are now sold at Rebel Sport in addition to selected retailers.

New products include the NordicTrack Vault Fitness Mirror (above, $ 5499), a connected mirror with an integrated screen and storage space for equipment that allows users to watch and adjust their fitness trainers as they exercise; Equipment such as treadmills, elliptical trainers, rowers and bicycles are also part of the iFIT product lines.

“Tremendous Business Opportunity”: Clayton Scott, iFIT.

Local business has more than doubled since early 2020, according to Clayton Scott, iFIT’s Australian general manager.

“The Australian market offers a tremendous business opportunity. Australians are passionate about exercise and fitness, and now with the growth of home fitness there is no better time to offer the best experience in its class.

“Australian consumers have been shifting their training to online and virtual experiences for some time, and the pandemic has accelerated that trend. More and more people are realizing that they can maximize their time as well as their fitness results, ”said Scott.

IFIT’s expansion is causing a new headache for ailing rival Peloton, who launches to Australia amid a cloud of safety lawsuits and recalls, as people – including young children – have been injured by its treadmills.

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