A new personalized nutrition company based in Nashville has raised $ 3 million in seed funding to build a technology that will provide digital health tracking tools to promote vitamin and mineral intake among other lifestyle management tools .

According to a press release, funding to launch Rootine was partially channeled by the LaunchTN Impact Fund, which included Novogenia, DSM Venturing, Duro VC, Cleo Capital and 20 other angel investors.

Rootine offers home testing and health data analysis with action insights tailored to each member. The technology that uses artificial intelligence will help the company grow its precision nutrition brand by taking into account dietary habits, lifestyle, DNA and blood test results, and physical activity to determine dietary recommendations.

The company was co-founded in 2018 by Daniel Wallerstorfer, a biotechnologist and nutrition expert in Austria, and former NaviHealth strategist Rachel Soper Sanders, who acts as CEO. She also founded the practice management firm Patch Health in 2017 and previously worked as an associate for Raymond James Financial in the Health Care Investment Banking division.

“The future of health is data-driven and personalized,” said Soper Sanders in the press release. “We are entering a new era of human performance. An era where we can achieve optimal health with products that improve fitness, mental acuity, sleep, diet, and metabolic health through prescription solutions. There is finally a health pile for the empowered consumer and Rootine is making a significant contribution. “