PORTLAND, Ore., January 28, 2021 / PRNewswire / – Energize the growth agency has teamed up with the market leader in home fitness equipment Horizon fitnessExpansion of the company’s direct marketing efforts with a new TV creative and media campaign. Horizon Fitness is a leading provider of cardio fitness solutions sold online and through retail partners such as Dick’s Sporting Goods and Johnson Fitness & Wellness Stores. With Covid-19, the company is again concentrating on DTC sales and is expanding to television for the first time, after having previously been marketed exclusively via paid digital channels.
Rain the Growth Agency brings a legacy of DTC home fitness marketing expertise to this media and creative campaign, having previously worked with industry leaders Total Gym, NordicTrack, Perfect Fitness and Peloton. Horizon Fitness is rolling out this new campaign with a launch in late January as DTC fitness companies have increased demand for equipment.
Mike OlsonThe Executive Vice President of Sporting Goods and E-Commerce at Horizon Fitness said, “More people than ever are exercising at home and looking for equipment that can accommodate multiple family members and all devices, streaming classes and apps. We’re excited to be innovative with the Rain the Growth Agency team to work together to demonstrate how Horizon is redesigning exercise equipment for a more connected fitness experience. “
The new motif includes footage of the Horizon Fitness Studio series treadmill line captured by Rain the Growth Agency under Covid-19 precautions. Filmed in the Portland-Metro area during the September 2020 During forest fires in Oregon, the team faced challenges that were shot over an accelerated period of time. “We spun, never gave up, executed and delivered a powerful transactional brand creative.” said Sue Collins Chief Client Officer at Rain the Growth Agency. The campaign kicks off in the heat of the high-season first quarter for the fitness industry.
About Horizon Fitness
Horizon Fitness is a subsidiary of Johnson Health Tech, a global leader in exercise equipment for more than 40 years. Horizon Fitness develops, manufactures and sells a wide range of award-winning fitness equipment for personal use, including treadmills, elliptical trainers, exercise bikes and rowing machines. Horizon fitness equipment is sold online at HorizonFitness.com, at Dick’s Sporting Goods and fitness specialty stores.
About Regen the growth agency
Rain the Growth Agency is an independent, women-run, performance-driven, fully integrated advertising agency. We combine strategy, creativity and production with target group approach, dynamic media buying and progressive analysis in order to achieve sales and brand goals at the same time without compromise. Our holistic approach to transactional branding is driving transformation growth for customers that ranges from DTC-fast companies and category disruptors to established brands with traditional models. For more than 20 years we have been scaling companies such as Peloton, Chewy, Wayfair, Lending Tree, SmileDirectClub and 23andMe, SimpliSafe and 1-800 CONTACTS. Headquarters in Portland, Oregon and founded in 1998 by Michelle CardinalOur agency has grown to over 250 employees in four offices in the USA
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SOURCE Energize the growth agency