RPM Training Co. today announced the introduction of Atom, a complete training solution for the modern functional athlete.
RPM Training Co., founded in 2012 by brothers Josh and Shane Rogers, emerged from the local Northern California CrossFit scene to earn a worldwide reputation for design and quality in functional training, action sports, and the outdoors. The launch of Atom builds on the brand’s history of innovation in the field of training equipment – as the first-class Speed Rope shows – and the commitment to targeted functional training as the best preparation for the adventures of life.
Atom includes a Premium Equipment Kit and Daily Exercise Program (DT) delivered through a digital platform that includes training demos and lesson instructions from world-class coaches, global community leaderboards, and the ability to set up live sessions with friends and training partners.
Each kit is a complete home gym with functional training tailored specifically to the level of performance and lifestyle of the individual user, containing everything needed to follow Atom’s programming in the gym, garage, or outdoors. Kit prices start at $ 995, with monthly subscription costs of $ 35.
RPM’s new equipment offerings in the Atom universe include a sandbag, barbell and bumper plates, dumbbells, kettlebells, gymnastics rings, mobility tools and a patent-pending adjustable pull-up bar and plyobox, many of which have been designed from scratch and are manufactured or built in the USA.
“We saw the opportunity to provide a unique home experience by combining essential equipment with a conscious exercise program – which also facilitates the connection between our community members as we all share the same exercise stimulus and experience,” said Shane Rogers, Co-Founder and CEO of RPM Training Co. “The future of fitness is a hybrid as athletes seek a flexible solution that supports training in a combination of home, gym and street environments. Atom is the solution.”
As an integral part of the Atom launch, RPM Training Co. announced the acquisition of the gym programming company Warm Up and Work Out (WUWO), which creates CrossFit legends Pat and Taz hairdresser internally as head coach and program director at Atom. In addition to levels of individual programming for all skill levels, Atom offers a partner programming option for independent fitness studios.
“We are so excited that WUWO has become part of the RPM / Atom family! We couldn’t have found a group of people and companies that better fit our values and mission, ”said Pat Barber. “The authenticity and value of this partnership really spurred us on to get down to work every day. We can’t wait to share it with the world! “
RPM offers the functional fitness community taking part in the NOBULL CrossFit Games 2021 in. attends a first look at the Atom devices and programs Madison, Wisconsinwhere RPM is the official sponsor of the campsite. Event attendees will have the first opportunity to test out the Atom equipment and program in the RPM Campground’s outdoor Atom gym Wednesday July 28th.
Atom will also be on display at the Surf Expo in, alongside lifestyle clothing, activewear and functional swimwear from RPM Training Co. to appear Orlando Florida, September 9-11.
A preview of the Atom equipment and interface can be found at rpmtraining.com/atom. Pre-orders will open in late August for a shipping date in September.
For more information on RPM Training Co. and Atom, see rpmtraining.com and follow @rpmtrainingco on Instagram.
About RPM Training Co .:
Founded in 2012, RPM Training Co. is an active lifestyle brand focused on the intersection of training and action sports. Building on the success of their world-class functional fitness equipment and functional training experience, RPM is the maker of Atom, a complete training solution designed and supplied for the modern functional athlete. In addition, RPM offers a full range of lifestyle and sportswear, much of which is available in RPM HQ in. is made by hand Northern California. RPM’s slogan “Grounded by Purpose” is an allusion to the brand’s core ethos: Legitimate, targeted and functional training is the best basis for a truly fulfilling and adventurous life.
SOURCE RPM Training Co.