The sports nutrition market has undergone a demographic shift that is manifested in changes in product formulation and the way these products reach the growing consumer base. Online shopping has grown beyond traditional sports nutrition retailers as price and convenience have become increasingly important. Amazon took the lead in selling protein powders, the heart of sports nutrition, stepping back from, GNC, Vitamin Shoppe, and others behind it. New brands take a bespoke approach to getting their products to consumers through a mix of direct and retail channels.

One advantage traditional sports nutrition retailers have over Amazon is education and consumer relationships. Nevertheless, there is a risk of the showrooming trend of examining and getting to know products and uses in a brick-and-mortar store, but buying online for price or other reasons.

Do not want to lag behind in this digital development in the sports nutrition retailer category 5 Star Nutrition works with retail solutions provider NewStore Bringing omnichannel functions to the chain’s 54 branches. The new technology and program will modernize store and inventory management, giving customers a unified experience of interacting and patronizing 5 stars, from mobile devices to websites to social media and branch offices.

In this video, Insider speaks separately to Rick Berger, Chief Commercial Officer of NewStore, and Jared LaMantia, Chief Marketing Officer of 5 Star Nutrition, about:

  • What omnichannel can mean for grocery retailers.
  • How the new omnichannel solution will improve 5 Star’s business.
  • What is involved in developing and implementing such a solution?