TAIPEI, Jan 2021 / PRNewswire / – Home fitness exploded in popularity during the COVID-19 pandemic. The gym closures and home isolation have led people to look for alternative ways to exercise at home. Home fitness equipment like weights and exercise bikes are in great demand. Fitness equipment manufacturers have reported a 600% increase in sales over the past few months, and popular items are in short supply. However, it is not easy to exercise at home. People want to purchase multiple machines to replicate the physical diversity of the gym, but fitness machines take up a lot of space. People can only buy the equipment they have room for in their home. Another disadvantage of home fitness compared to the gym is the lack of human connection and encouragement that a coach or fellow athlete would normally provide. Experience a New Way of Exercising at Home Stride is one way to offer a complete fitness experience in this new era of home fitness. Aimed at customers with ambitious health and fitness goals, but who are limited in space and challenged in a motivating way, Stride offers a networked multi-purpose fitness device called the Transformer. This machine can be switched between ergonomically correct modes: cycling, running, rowing and cable strength. Stride-Transformer does all of this, taking up only the space of a single treadmill. The adaptation of four training modes in a small space without compromising physical comfort makes Stride truly unique on the market. However, it was not enough just to offer physical fitness in a small space. The Stride team conducted extensive market research and found that motivation is the most common challenge for home fitness. As a companion to the Transformer machine, Stride-360, a digital fitness platform, was designed to provide motivational support. This app dramatically increases user interaction using visual goal and progress tracking, social connectivity with colleagues, and a host of support from instructors. The digital platform is enhanced by collecting data from Stride-Transformer. Intelligent sensors in the machine record the training parameters and upload the data to the Stride 360 app. Finally, in addition to the machine sensors, users can connect their favorite fitness trackers to the platform. Users can use this data in combination with the teams they form to compete and support one another, creating a more enjoyable, playful social experience. In order to guarantee the variety of fitness, the platform uses content created by users and trainers such as YouTube. Stride has a collaboration program with trainers around the world. The program supports trainers looking to expand their online presence by providing in-depth audience insights and the opportunity to promote brands. Trainers can also receive short-term compensation if they refer to the sale of transformer machines and thus support the hardware expansion. These short-term income is combined with long-term income from content creation. The revenue models align with the desire to offer users the voices and content that appeal to them. Overall, the two offers are revolutionary. Transformer offers more fitness in less space. The Stride-360 app offers a variety of user-generated content that can be used independently for platform users who do not want to buy the machine right away. For Stride, this means a hybrid business model whose revenue comes not only from machine sales, but also from a digital subscription. Stride is used together or separately and offers the very best in home fitness. Stride uses innovative technology to create a tailored fitness experience. Stride is the first and only connected, multi-purpose exercise machine. You can get a full cardio and strength training session while experiencing a human connection. The hybrid business model of selling a modular machine of your choice connected to a platform where different voices can speak to different people is really innovative. This flexible format platform, which the founders refer to as open social fitness, enables Stride to capture a more complete data-driven view of user activity. This data helps Stride suggest improvements to users that will help them achieve controlled and customizable goals. The Stride team was founded by Joseph Prosnitz and co-founder Alexander Kuzmin. The duo combine their passion for physical activity, work experience in metal manufacturing, app development and electrical engineering to create Stride. Current Stride achievements include granted and pending patents for space-saving E-Motion drive technology and the newly launched Alpha of the Stride 360 Android app. The next big milestone for Stride is making the first Transformer production sample and the first iPhone app in January 2021. Stride makes home fitness more exciting, encouraging, and social, and Taiwan Tech Arena (TTA) is happy to select it as one of the 100 Featured Taiwanese Startups to be featured at CES 2021. CES 2021 TTA-VR Pavilion: https://pse.is/3bgdua
From PR Newswire Asia
