The April 28 livestream features fitness and fitness ecosystems for the home and home, apps, treadmills, smart clothing, equipment for seniors, and more

The contemporary innovations from five of Taiwan’s industry-leading fitness companies – Johnson Health Technology, Makalot Industrial Co., Ltd., Force Master Fitness Tech Co., Ltd., Netown Corp., and Gee Hoo Industrial Corp.. – was the focus of the livestream for the launch of Smart Fitness Online 2021 yesterday.

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“COVID-19 has led the sports industry to explore digital solutions and we are proud of the offerings these innovators are bringing to market in 2021 and beyond,” said Simon Wang, executive vice president of Taiwan External Trade Development Council (TAITRA). , Taiwan’s leading trade promotion organization. “With fitness activities alternating between home and club offerings, it is important that companies adapt to market demands that are coming faster than ever.”

Paul Yang, President of the Taiwanese Association of Sporting Goods Manufacturers (TSMA), commented: “Millennials and Gen Z now make up 80% of all athletes and sports enthusiasts, which indicates a strong demand for sports products with intelligent solutions for the lifestyle of today’s digital natives.” Additionally, investment bank Harrison Co. estimates that up to $ 10 billion a year can flow back and forth from gym membership money to home exercise equipment and other fitness replacement products in the years to come, what means that companies have to keep innovating in order to hold and gain market share.

The product launch consisted of brief presentations from each of the featured companies as follows:

1. Johnson Health Technology (JHT)

JHT announced a Connected Solutions line of fitness equipment from Matrix Fitness, the world’s fastest growing commercial fitness brand. “Our wide range of equipment and technology solutions has always helped customers around the world stay active, and even more so during this pandemic. We are excited to introduce a variety of new products that will enable people to achieve positive change over the longer term . ” said Ben Wilde, JHT’s Global Director of Training Education.

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The company unveiled its new Personal Trainer Portal, a customizable app-based technology that allows trainers to track, program and motivate members to achieve their goals, and Asset Management, an industry-leading platform that offers significant functional improvements in terms of usage and Maintenance enables metrics for gym owners to manage their equipment.

JHT also launched Virtual Active, a comprehensive training platform that takes sports enthusiasts to exotic locations around the world through a high quality digital experience. The presentation was rounded off by the company Performance Plus Treadmill, a deluxe treadmill that sets a new standard with a slat belt design that maximizes user comfort and maximizes the longevity of the tread, the effort and impact resistance of the user to minimize stress.

2. Makalot Industrial Co., Ltd.

The main Taiwanese supplier to the global apparel industry announced its updated line of EKG smart apparel. This intelligent health monitoring solution combines intelligent sensor technology and high-quality textiles in clothing that give form and function to the exercise market. Through this equipment, users can securely access their 24-hour real-time physiological data such as heart rate and sleep analysis.

Vanessa Chou, Marketing Business Development Manager at Makalot, said: “We have recognized that consumers are looking for new ways to achieve their fitness goals. Our combination of high-quality electronics, high-quality fabrics and fitness textiles helps make these dreams a reality become.” . “

3. Force Master Fitness Tech Co., Ltd.

Strength Master, one of the most famous fitness equipment manufacturers in Taiwan, introduced the state-of-the-art LifeSpan TM7050 electric treadmill, which has smart step counting and phone mirroring, allowing runners and hikers to calculate steps, listen to music, and broadcast videos on the screen during the Trainings.

“When it comes to safety, LifeSpan is second to none. For example, our innovative Quick Key design allows users to change exercise settings quickly and easily,” said Peter Gillespie, manager of the strength master’s research and development. “In addition, our patented Intelli Guard technology automatically pauses the belt 20 seconds after users leave the treadmill deck.”

In addition, all the functions of LifeSpan treadmills, bicycles and standing desks are efficiently combined in the company’s new SC110 console, which has a minimalist and compact design to create optimal organization of the work area.

4th Netown Corp.

Netown, a notable smart health technology innovator, unveiled its Babybot Smart Precise-Exercise for Home device, which enables users to analyze their physical status in just two minutes and improve their workouts by providing detailed data and insights. The product also has a user-friendly interface for blood pressure measurement and personal training programs based on different training goals.

“It’s like having a personal trainer at home,” said Patricia Lin, project manager at Netown Corp. “With Babybot, training is problem-free and individual for each family member.”

5. Gee Hoo Industrial Corp..

Gee Hoo Industrial, a leading Taiwanese manufacturer of high-end fitness and wellness equipment, introduced its Body Charger Linear Recumbent Stepper, which includes three components for fitness assessments for different training goals, as well as several built-in games that can aid fitness motivation. The 180 ° rotatable seat, the 3-stage settings for leaning back and the 14-stage setting for the overall position make it safe, practical and personable for older people.

“It is specifically designed for the use and safety needs of the elderly and adults with other fitness equipment use needs. We have identified this as a critical area in helping people live longer and stronger lives,” said James Hsu, manager the International Business Department, Gee Hoo.

Taiwan Excellence is known for hand selecting the best products in the fitness industry and beyond. To learn more, visit Taiwan Excellence website. The online product launch playback video can be found at:

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Mark Wu
Executive Director of Strategic Marketing at TAITRA
+ 886-2-2725-5200 # 1300
[email protected]