Peloton, a home fitness company and Verzuz, A hugely successful webcast series that announced on Monday that the two would be releasing a music collaboration collection called Peloton Verzuz.
Last April producers Cashier “Swizz Beatz” Dean and Timothy “Timbaland” Mosley started Verzuz on Instagram cheer up those stranded at home because of the pandemic. Since then, millions of people have followed Verzuz on Instagram, encouraging major luxury brands and politicians to join the livestream conversation or perform virtually in front of the platform’s huge online audience.
It was only a matter of time before Verzuz opened up lucrative business opportunities. Dean and Mosley co-signed a similar Verzuz contract TikToks livestream Competitor who Trill network, earlier this month.
Verzuz’s popularity matched that of Peloton during the pandemic, when millions of Americans switched to digital alternatives when they couldn’t attend gyms or live concerts.
Timbaland said in a promotional video, “If you were to watch Verzuz and Peloton you would say, ‘Oh snap! ‘It just sounds right. “
Swizz Beatz said, “I feel like the parallel lines are the same with Verzuz and Peloton.” He added, “You are in the zone. Your energy is there. Everyone is in the VIP, in the same seats. “
The Peloton Verzuz range does not offer live artist events, but all Peloton Fitness subscribers have access to Verzuz music playlists. The series premieres on Monday at 7 p.m. ET.
More Peloton Verzuz bouts between Timbaland and Swizz Beatz and other rival artists will be announced soon.
With more Americans vaccinated, Peloton will have every reason to keep up his home fitness. The question is whether Americans flock to conventional gyms or exercise at home.
Peloton’s revenue rose 172% for the fourth quarter of its fiscal year ended June. However after Pfizer reported good news on its Covid-19 vaccine, its inventory falling about 15% in November.
The stock started losing more than 25% in 2021 and was hit again on March 18 when a child died in an accident related to a peloton treadmill. According to BloombergThe stock rebounded after federal regulators determined Peloton’s treadmills were no riskier than other fitness machines, and analysts expected many Americans to continue exercising at home.
Peloton exceeded analysts’ earnings and sales expectations in the second quarter. Over the same period, the company’s subscriptions grew 134% to an estimated 1.67 million.
Peloton’s musical partnership with Verzuz is not the first. The company signed a similar contract with last year Beyoncé stream their music on their website. Peloton believes featured music has been a key to its growth and expects the new contract with Verzuz to keep that trend going.
Gwen RileySaid Peloton’s music director CNN Business via email: “This is an ongoing relationship where, in the true spirit of Peloton and Verzuz, we will continue to surprise and delight our audiences.”